On Self-Publishing and Why I Do It

Let me get one thing straight right from the get-go: I know self-publishing is not the same thing as publishing one’s work through a legitimate, acknowledged publishing company. I also know that self-publishing is looked down upon by the established writing community and by most readers. In fact, for the most part I agree with this estimation. After all, I spent much of last year writing freelance book reviews for Kirkus Reviews, so I know what’s being published by indie authors: some of it is ok, but much more of it is not very good at all.

Knowing this, then, why would I settle for publishing my novels on Amazon and CreateSpace? This is a tricky question, and I have thought about it a great deal. Whenever anyone introduces me as an author, I am quick to point out that I am, in fact, just a self-published author, which is very different from a commercial writer. (And if at any time I am liable to forget this important fact, there are enough bookstores in my area that will remind me of it, stating that they don’t carry self-published books.) When I meet other writers who are looking for agents, I do my best to encourage them, largely by sharing with them the only strategy I know: Be patient, and persist in sending your queries out.

So why, since I know all this, do I resort to self-publishing my work? I’ve boiled it down to four main reasons.

First of all, I self-publish because I am not invested in becoming a commercially successful writer. I write what I want, when I want, and when I decide my work is complete, I submit it to an electronic platform that makes it into a book, which I can then share with family and friends and anyone else who cares to read it. In other words, for me writing is not a means by which to create a career, celebrity, or extra income. I have long ago given up the fantasy of being interviewed by Terry Gross on Fresh Air; my fantasies are more mundane these days.

Second, I do not need to be a commercial writer, with a ready-made marketing machine to sell my books, because I am not hoping to make any money from them. Rather, I look upon writing as a hobby, just as I look upon my interest in Dickens, Hardy, and the Brontes as a hobby. I am helped here by having spent many years engaged in academic research, a world in which publications may win their authors momentary notice, but certainly not any money, unless one happens to sell out to the lure of literary celebrity, as Stephen Greenblatt has. I have a few publications out in the academic world, but no celebrity and certainly no money to show for them–and I am totally fine with that. In my creative writing, I am lucky enough to have a hobby that satisfies me and costs me relatively little–far less, in fact, than joining a golf or tennis club would cost.

The third reason that I self-publish my work is that I actually enjoy doing so. There are some aspects of publication that have surprised me. For example, I have found that I really enjoy working with a great graphic designer (thanks, Laura!) to develop the cover of my novels. It is an extension of the creative process that is closely related to my work but something that I could never do myself, and this makes me all the more grateful and fascinated as I watch the cover come to life and do its own crucial part to draw readers into the world I have created.

As a retired writing professor, I realize how important revision and proofreading is, and to be honest, this is the only part of self-publishing that gives me pause, because I worry about niggling little errors that evade my editorial eye. But for the most part, I am old enough now to have confidence in my writing. Plus, the beauty of self-publishing is that it is electronic: if there are errors (and there are always errors, even in mainstream published books), I can fix them as soon as a kind reader points them out. So I suppose the fourth reason to self-publish lies in the fact that it is so very easy to do it these days.

These are four good reasons for me to self-publish, but the most important reason is that I apparently love to write, and self-publishing allows me to do this without worrying about submitting the same piece of work over and over again to agents and publishers, stalling out my creativity. While at the Bronte Parsonage Museum this past summer, I picked up a card that expresses how I feel about it, a quote from Charlotte Brontë: “I’m just going to write because I cannot help it.” (It is a testament to my literary nerdiness that I happen to know that this quotation comes from Brontë’s Roe Head Journal, but strangely enough, before I encountered it on a greeting card I never realized that it applied to myself as well as to Brontë.) In my idiosyncratic view, self-publishing allows the reader to decide whether a novel is worth reading, rather than punting that responsibility over to an overworked and market-fixated literary agent or editorial assistant. I am willing to trust that reader’s judgment, even if it means I will never sell many books.

And so today, as I am releasing my second self-published novel (Betony Lodge, available on Amazon and CreateSpace–and this is my last attempt at marketing it here on my blog), I am fully aware of the stigma of self-publishing, but I realize that what’s right for other writers may not be right for me. Today, then, I am taking my courage into my own hands and pushing that key to make the book go live.

And tonight I will be making my own champagne toast: here’s to living in the 21st century,  when digital publishing makes authors of us all!